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The human element
Tommy Lee
One dedicated human expert sits at the helm, directing our powerful suite of AI tools. They translate your goals into machine language, interpret complex data, and make the strategic calls AI marketing can't. You get the scale and tireless efficiency of automation, guided by the irreplaceable insight and accountability of a single, focused mind.
the rest of THE TEAM
Gemini
Gemini is distinct because it was built from the ground up to be natively multimodal perfect for AI marketing content. This means it can seamlessly understand, operate across, and combine different types of information at the same time – specifically text, computer code, images, audio, and video. Unlike earlier models that might handle these separately, Gemini can reason fluidly across these inputs, allowing for more sophisticated understanding and interaction, such as analysing visual data and generating relevant text or code.
Claude
Claude AI is a family of powerful language models developed by Anthropic, designed to be helpful, capable, and particularly strong conversationalists with a focus on safety. For AI marketers, think of Claude as a highly versatile writing assistant and brainstorming partner perfect for marketing content. It excels at tasks central to AI marketing, such as drafting engaging email campaigns, generating creative ad copy variations, writing blog posts, summarizing market research or customer feedback, and even helping ideate new campaign angles or social media content.
Midjourney
Midjourney is an independent AI research lab and the name of their popular artificial intelligence tool focused specifically on generating images from text descriptions a key element of marketing content. Users provide written prompts describing a scene, concept, or style, and the Midjourney AI interprets these to create unique, often highly artistic and stylized visuals. AI marketing means creative at scale, and Midjourney is the perfect partner.
Pika Labs
Pika Labs is an AI research company and the creator of Pika, an AI tool primarily focused on video generation. It allows users to create short video clips from text descriptions or by animating still images. Key features often include text-to-video, image-to-video, and modifying elements within existing footage. Emerging prominently in 2024, Pika aims to make video creation much more accessible, enabling users without traditional video editing skills to generate dynamic content quickly. This makes it increasingly relevant for AI marketing and marketing content that requires engaging short videos for social media, concept visualization, or simple animations.
...and so many more
AI marketing requires a suite of tools for the speedy and high quality production of marketing content. For content, AI like Gemini and Claude draft diverse materials, while tools like Jasper focus on ad copy. Visually, Flux and DALL-E 3 generate unique images on demand, reducing reliance on stock photos. Video creation is simplified by Sora or Runway, producing short clips or animations from text/images. AI is also crucial within Google & Meta Ads platforms (e.g., Performance Max, Advantage+) for optimizing targeting and bids. Furthermore, specialized tools aid SEO content strategy, and AI embedded in CRMs enhances personalization and lead scoring. From AI voiceovers to smarter chatbots, these technologies fundamentally boost marketing efficiency, creative output, and personalization capabilities.